The Future of the Trucking Industry


The Future of the Trucking Industry


Working with Freightliner Trucks began nearly twenty years ago. I have been inspired by their never-ending pursuit of bringing technological advancements to a marketplace that most people never think twice about. Their attention to detail has made my work with Freightliner ever-changing and ever-challenging. The zero-emissions future is clear. In fact, it’s already in motion. The all-electric Freightliner eCascadia is ready to move the world toward cleaner, quieter, and more efficient operations ­– and help a more sustainable future for an economical trucking industry.


Truck Manufacturing, EV Vehicles

Services Provided:

• Campaign DNA
• Creative Direction
• Tone of Voice
• Art Direction
• Website UI/UX Direction
• Video Production

Website Development

Being that Freightliner is a subsidiary company of Daimler Trucks of North America, the company already had a blueprint and sitemap of how they wanted the website to navigate.  What I brought to the table was the ability to take advantage of turning the Freightliner website into a virtual reference center for their visitors, as well as introducing the technology needed for visitors to design their own truck and schedule it into production personally.

Video Production

In preparation for the future launch of the eCascadia line of electric-powered trucks to the Freightliner range of vehicles, I was hired to produce a 30-second video highlighting a taste of what is to be expected when this truck is released to the marketplace. The video has been used for investor relations, international truck shows, and on the Freightliner website.

Collateral Design

The development of the Freightliner Cascadia brochure was centered around the groundbreaking innovations and advanced technology that the company brought to its top-tier gas-powered trucks. These same advancements will also be available when their e-Cascadia line of trucks is released to the market in 2022.