Overview:

My long relationship with Mapex Drums, from leading Artist Relations to guiding their marketing and creative direction, gave me a deep understanding of the brand’s values and craftsmanship. Working with them on a contract basis felt natural, and allowed me to build on that foundation with clarity and purpose. Every project centered on honoring the precision, sound, and design that define Mapex while helping the brand evolve for a global audience.

Website Development

My goal in redesigning the Mapex website was to create a bold, immersive digital experience that elevated the brand’s presence and reflected the craftsmanship behind every instrument. I focused on clarity, structure, and visual impact, shaping a site that feels modern, expressive, and true to the spirit of the Mapex artist community.

Collateral Design

For Mapex, I developed collateral that supported the full product experience, from print brochures and packaging to in-store point-of-sale displays. Each piece was designed to reflect the brand’s craftsmanship and performance heritage while creating a cohesive presence across retail environments and marketing channels.