Overview:

I partnered with WilFit Fitness Clubs to shape brand and creative work focused on wellness, community, and lifestyle. The engagement centered on developing marketing strategies and visual systems that connected authentically with a health-conscious audience, strengthening brand presence while supporting member engagement and growth.

Website Development

I led the development of WilFit’s website to attract new members in a highly competitive Los Angeles fitness market. The experience emphasized inclusivity and community, positioning WilFit as a welcoming environment for all fitness levels while providing a virtual tour that showcased the scale of the facility, its equipment, and its diverse class offerings.

Video Production

I conceived, directed, and edited WilFit’s primary brand film end to end. Grounded in audience research, the work addressed the emotional barriers that prevent people from joining or committing to a gym, focusing on personal growth rather than intimidation or perfection. The film became a central driver of WilFit’s membership messaging, reinforcing an inviting, supportive brand tone and contributing to increased engagement and enrollment.

Location Photo Shoot

I collaborated with leading Los Angeles photographer, Lisa Garrett Photography to produce an on-location shoot to capture the scale and character of the WilFit facility. The work balanced architectural context and environmental realism, producing imagery that conveyed both the size of the space and the authentic, inclusive atmosphere of the brand.

Social Media

I directed WilFit’s initial Instagram campaign with a focus on immediate emotional connection and clarity. The work used bold, colorful imagery and concise messaging designed to engage viewers instantly, build brand visibility, and reinforce an inviting, community-driven tone across social channels.