Overview:

I partnered with Shaw Flooring on brand and creative work supporting one of the world’s leading flooring manufacturers. The work focused on translating Shaw’s commitment to design, performance, and sustainability into clear, compelling storytelling across residential and commercial audiences, reinforcing the brand’s leadership across a diverse product portfolio.

Website Development

I led the development of Shaw’s digital experience with a focus on helping customers visualize products in their own spaces. This included creating the Floorvana+ platform, allowing users to upload room images and preview multiple flooring options in context. The experience combined intuitive interaction, subtle motion, and responsive design to deliver a seamless, engaging experience across desktop and mobile devices.

Video Production

I produced the launch film introducing Shaw’s FLOORVANA+ technology, designed to demonstrate how customers could visualize flooring products directly within their own spaces. The video highlighted the ease and practicality of uploading room images and exploring a wide range of flooring options, helping establish FLOORVANA+ as an industry-leading tool and supporting continued product adoption and growth.

Collateral Design

I led the design and creative direction for a range of Shaw Flooring brochures, ensuring each piece reflected the brand’s identity while guiding readers clearly through complex product offerings. The work emphasized clarity, consistency, and visual cohesion, reinforcing Shaw’s leadership across its flooring portfolio.