Bugatti Automobiles
The Chiron Super Sport Launch
Overview:
The Bugatti Chiron is one of the most iconic hypersports cars ever produced. Limited to 500 units and hand-built in Molsheim, it represents the pinnacle of automotive design, engineering, and craftsmanship. I led creative work in advance of the Chiron’s global launch, helping shape how the vehicle was introduced to the world and positioned as the defining expression of the Bugatti brand.
Industry:
Automotive, Luxury Sports Cars
Services Provided:
Campaign DNA
Creative Direction
Tone of Voice
Art Direction
Website UI/UX Direction
Video Production
Website Development
I led the website design effort for the Bugatti Chiron in close collaboration with Bugatti’s in-house design team. The objective was to create a digital experience that felt restrained, modern, and worthy of the vehicle itself—showcasing the Chiron’s design and innovation while honoring Bugatti’s 115-year legacy of craftsmanship and luxury.
L’Ultime’: The End of the Chiron Era
Video Edit
I directed the edit for Bugatti’s farewell film marking the close of the Chiron era. The piece was designed to honor the vehicle’s legacy while maintaining the restraint and elegance synonymous with the Bugatti brand. The final Chiron, hand-assembled in Molsheim and known as ‘L’Ultime,’ represents a culmination of design, performance, and craftsmanship that redefined what a hypersports car could be. The film serves as a closing chapter to that legacy and a bridge to the next evolution of the brand.
App Design
Chiron Order / Dealer Finder
I assembled and led a development team to design a custom app that allowed prospective Chiron owners to configure their vehicle and navigate the purchase journey. The experience enabled users to explore exterior and interior options, select components, locate authorized dealers, and access supporting resources, translating a highly bespoke product into a refined, intuitive digital experience aligned with the Bugatti brand.
Collateral Design
I led the design of marketing collateral supporting the Chiron launch, ensuring every touchpoint reflected the precision, restraint, and prestige of the Bugatti brand. The work balanced visual impact with editorial discipline, using imagery and narrative selectively to reinforce the Chiron’s position as a singular expression of luxury and performance.
Featured Work
