These projects represent years of shaping brands through story, structure, and design. Each one reflects hands-on craft, clear thinking, and collaboration with teams and clients who value strong ideas. This is a selection of the work I’m proud of — thoughtful, intentional, and built to make an impact.
Uniquely European
Scotch & Soda is a Dutch fashion brand known for its progressive European aesthetic. This campaign supported their expansion into the North American market, capturing the brand’s mix of effortless style, and expressive individuality.
The Original Sportswear Company
Umbro is a global sportswear brand that blends its heritage in football (soccer) culture with modern design. Their apparel and footwear pair classic tailoring with contemporary performance, creating iconic pieces recognized for both style and function.
Serving the Underserved
New American Funding supports homeowners with inclusive lending solutions and competitive pricing. Our work focused on building stronger connections with diverse communities through clear messaging and confident creative.
Chiron Super Sport Launch
The Bugatti Chiron has remained one of the world’s most iconic hypersports cars since its debut in 2016. With only 500 ever produced, the final Chiron recently rolled off the line in Molsheim, marking the end of a remarkable era.
The Natural Science of Beauty
Dermapeutics develops science-first skincare using research, quality ingredients, and targeted formulas. The work focused on presenting the brand’s commitment to effective solutions and accessible beauty.
The Future of Trucking
Freightliner is a global leader in heavy-duty trucking, known for its focus on quality and innovation. I focused on presenting the brand’s forward-looking approach and its commitment to building reliable machines for the future of trucking.
A Century of Sportswear Innovation
Hummel Sportswear has spent a century shaping athletic culture with designs rooted in performance and heritage. The brand blends classic European style with modern functionality across soccer, handball, and team-sport gear.
Get Fit. Stay Fit. WilFit.
WilFit is a Los Angeles fitness center offering a full range of training and wellness options. The facility features modern equipment, group classes, and personalized programs designed to help members stay active, strong, and motivated.
Designed with You in Mind
Shaw Flooring creates innovative, high-quality flooring built for style, durability, and everyday living. The brand’s work spans carpet, hardwood, and luxury vinyl, offering solutions designed to elevate the look and function of any home.
