Overview:

Working as a Contract Creative Director for Dermapuetics has been an exhilarating experience, blending my creative expertise with the dynamic world of skincare innovation. Collaborating closely with Dermapuetics’ team, I’ve had the opportunity to craft compelling brand narratives, design impactful visual identities, and develop strategic marketing campaigns that resonate with their audience. The fast-paced nature of the skincare industry has allowed me to thrive in delivering innovative solutions while maintaining a keen focus on brand integrity and customer engagement. I am driven by the challenge of translating complex scientific advancements into accessible and appealing messages, ensuring Dermapuetics remains at the forefront of skincare innovation.

Website Development

My focus when designing the Dermapuetics website was to educate consumers about what to look for when purchasing skin care products. I designed the site to be mobile-friendly with a clean aesthetic that would be seamless in its navigation while creating a shopping cart experience for their customers that was simple and quick from shop to checkout.

Package Design

I was contracted to design the packaging for the Cynthia Rowley line of skincare products produced by Dermapeutics. Each element of these designs, from typography to color palette, is carefully curated to evoke a sense of sophistication and luxury within the Cynthia Rowley brand.