Overview:

I partnered with Freightliner to support brand and creative work centered on innovation, performance, and the future of commercial transportation. The collaboration focused on translating complex engineering and sustainability advancements into clear, compelling brand storytelling. This included work supporting the all-electric Freightliner eCascadia, helping position zero-emissions technology as a practical, scalable solution for the next generation of trucking.

Website Development

I led the creative and experience design for Freightliner’s website within Daimler Trucks’ established architecture, transforming it into a comprehensive digital reference platform. The work expanded beyond navigation and structure to introduce interactive tools that allowed customers to configure their own trucks and initiate production planning, aligning complex manufacturing processes with a clear, user-centered digital experience.

Video Production

I produced a 30-second launch film introducing Freightliner’s eCascadia electric truck, designed to signal the brand’s shift toward zero-emissions transportation. The piece was used across investor communications, international truck shows, and Freightliner’s digital platforms to establish early momentum and clarity around the product vision.

Collateral Design

I led the development of the Freightliner Cascadia brochure, translating advanced engineering and technology innovations into clear, compelling brand storytelling. The work positioned these capabilities as a core part of Freightliner’s product strategy, supporting both current platforms and the transition toward electric-powered vehicles.