This page houses a comprehensive archive of the visual ecosystems and brand guidelines I have shaped over the years. From foundational style rules and video narratives to dynamic social design and cross-channel marketing assets, each system reflects a balance of clear strategy, hands-on craft, and deliberate intent.
“A brand is only as strong as the narrative that connects it to its audience.”
This page houses a comprehensive archive of the visual ecosystems and brand guidelines I have shaped over the years. From foundational style rules and video narratives to dynamic social design and cross-channel marketing assets, each system reflects a balance of clear strategy, hands-on craft, and deliberate intent.
AI Automation
ProScore is a NVIDIA-powered AI enterprise workforce intelligence platform that helps contractors, government agencies, and workforce development organizations streamline prevailing wage compliance, apprenticeship management, and certified payroll.
Serving the Underserved
New American Funding supports homeowners with inclusive lending solutions and competitive pricing. Our work focused on building stronger connections with diverse communities through clear messaging and confident creative.
Enterprise AI Intelligence
SlGMA•Al is a global leader in AI trust infrastructure, helping organizations build and deploy artificial intelligence through high quality data, independent evaluation, human expertise, and secure governance.
Uniquely European
Scotch & Soda is a Dutch fashion brand known for its progressive European aesthetic. This campaign supported their expansion into the North American market, capturing the brand’s mix of effortless style, and expressive individuality.
Chiron Super Sport Launch
The Bugatti Chiron has remained one of the world’s most iconic hypersports cars since its debut in 2016. With only 500 ever produced, the final Chiron recently rolled off the line in Molsheim, marking the end of a remarkable era.
The Original Sportswear Company
Umbro is a global sportswear brand that blends its heritage in football (soccer) culture with modern design. Their apparel and footwear pair classic tailoring with contemporary performance, creating iconic pieces recognized for both style and function.
A Century of Sportswear Innovation
Hummel Sportswear has spent a century shaping athletic culture with designs rooted in performance and heritage. The brand blends classic European style with modern functionality across soccer, handball, and team-sport gear.
The Future of Trucking
Freightliner is a global leader in heavy-duty trucking, known for its focus on quality and innovation. I focused on presenting the brand’s forward-looking approach and its commitment to building reliable machines for the future of trucking.
Designed with You in Mind
Shaw Flooring creates innovative, high-quality flooring built for style, durability, and everyday living. The brand’s work spans carpet, hardwood, and luxury vinyl, offering solutions designed to elevate the look and function of any home.
