Scotch & Soda

Uniquely European

Scotch and Soda is a Dutch fashion retail company founded in 1985. Its designs are noted for their progressive style and unexpected details. In May of 2020, Scotch & Soda hired me on a contract basis, to help oversee the design and development of their new brand identity, collateral design, and website development. On March 16, 2021, Scotch & Soda announced the launch of a new brand identity, as well as the acceleration of its global expansion, with the opening of 15 brick-and-mortar stores in the US, and 12 shop-in-shops over the following next 6 months.

Industry: Fashion, Apparel, Retail

Project Scope: Art Direction, Logo, Brand Identity, Website Design, Video Production, Collateral Design, In-Store Signage

Identity Redesign

Scotch & Soda asked for a redesign of their logo. They thought a logo refresh would show they are evolving as a company, especially with their foray into the North American fashion market. The redesign was a simple font change with a custom design “&” symbol. The image above represents the initial designs I submitted for their consideration.

Website Development

When directing the redesign of the Scotch & Soda website I focused on building a mobile-first e-commerce shopping experience that was not only aesthetically pleasing but also easy to navigate. With competition from a plethora of online retailers, we invested plenty of time in optimizing the site for search engines, and are ready to roll out their new Scotch & Soda experience app, which will afford the North American marketplace a chance to become better acquainted with the Scotch & Soda brand.

Video Production

I was recently contracted to produce and edit a video focused on Scotch & Soda’s 2022 Fall/Winter collection. They weren’t sure what they wanted, with no guidelines or narrative in mind, so I had full creative freedom to explore the style direction of the piece. After showing the S&S team a moldboard of the direction I was recommending – I got the green light to move ahead with the edit, and the outcome was something they were delighted with. Click the image above to watch the video.

Collateral Design

The design for the collateral to be used to support the new Scotch & Soda brand identity, as well as advertise its global expansion and establishing retail outlets in North America.

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