Plant Powered Beauty

Ecoderm set out to bring truly plant-based haircare products to a market with brands that claimed to be organic, but their ingredients told a different story. I have been involved with the most recent inception of this brand since its refreshed beginnings in late 2023, and I am looking forward to seeing the enormous impact they can have in an already over-saturated marketplace.

My Work:  Website Design  |  Website Development  |  Retooled Logo  |  Collateral Design | Product Packaging Design | Video Production

Uniquely European

Scotch and Soda is a Dutch fashion retail company founded in 1985. Its designs are noted for their progressive style and unexpected details. On March 16, 2021, Scotch & Soda announced the launch of a new brand identity, as well as the acceleration of its global expansion, with the opening of 15 brick-and-mortar stores in the US, and 12 shop-in-shops over the following next 6 months.
My Work:
Website Design  |  Website Development  |  Retooled Logo  |  Collateral Design

Website Development

When designing the new Scotch & Soda website I focused on building a mobile-first e-commerce shopping experience that was not only aesthetically pleasing but also easy to navigate. With competition from a plethora of online retailers, we invested plenty of time in optimizing the site for search engines, and are ready to roll out their new Scotch & Soda experience app, which will afford the North American marketplace a chance to become better acquainted with the Scotch & Soda brand.

Website Development

When designing the new Scotch & Soda website I focused on building a mobile-first e-commerce shopping experience that was not only aesthetically pleasing but also easy to navigate. With competition from a plethora of online retailers, we invested plenty of time in optimizing the site for search engines, and are ready to roll out their new Scotch & Soda experience app, which will afford the North American marketplace a chance to become better acquainted with the Scotch & Soda brand.

Identity Redesign

Scotch & Soda asked for a redesign of their logo. They thought that a logo refresh would show that they are evolving as a company, especially with their foray into the North American fashion market. The redesign ended up being a simple font change with a custom design “&” symbol. Below are a few of the designs I submitted for their consideration.

Identity Redesign

Scotch & Soda asked for a redesign of their logo. They thought that a logo refresh would show that they are evolving as a company, especially with their foray into the North American fashion market. The redesign ended up being a simple font change with a custom design “&” symbol. Below are a few of the designs I submitted for their consideration.

Marketing Collateral

The design for the collateral to be used to support the new Scotch & Soda brand identity, as well as advertise its global expansion and establishing retail outlets in North America.

Marketing Collateral

The design for the collateral to be used to support the new Scotch & Soda brand identity, as well as advertise its global expansion and establishing retail outlets in North America.
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Featured Work